Hello again.
About a year ago I took a Trade stand at the above event in the Scottish Borders. I had never been to an event like this so was intrigued as to how it would go. After a rather damp and gloomy start, it picked up well and in the end, it was a good day with lots of sales.
This year I have applied to attend this Show again. The reason is that I am going to try out a new Customer Risk Reversal plan. The reason is this. Quite often when customers are tasting my liqueurs, they seem interested, but something stops them committing themselves to a purchase. What I am looking to do is to remove the barriers to buying.
What I am going to do is to offer customers the opportunity to return the goods on the day if they change their mind. In addition, if they take to goods home and for any reason, decide they want to return them to me, they will have a year to do so. All they need to do is pack the liqueurs and send them to me, as long as the bottles are unopened and can be resold.
Now as I did the same event last year and have the sales records to see what I sold, it will be easy to compare the effect of the guarantee. Watch out for another Blog on the results. I am really looking forward to the show as the attendees were very friendly and relaxed. I suppose the kind of people who can afford a spare car to show off at Car Rally’s probably would be fairly laid back – just the kind of person who has time to come along and chat about which of my liqueurs they like best.
Have a good weekend. Kind regards, Roy Lewis
www.hebridean-liqueurs.co.uk