Hello there again,
This month I have been inspired by a book on different business strategies that I bought a while ago and came across while deciding which items to throw away. After reading one or two chapters, it occurred to me that what I needed from now on, was a list of strategies to reward my existing customers that I could work on and implement right now. The objective is for me to increase the number of ways to reward my existing customers and to increase the number of times they order from me.
I have now spent a week or so developing our new Platinum Personal Trade Account. With the offer on this new Account, my best customers will be able to get up to 32% off all their liqueur purchases and get some free goodies into the bargain each time they call off an order. The deal is that the customer sets up a Trade Account with us and pays into the Account so that there is always a positive balance. They can then place orders for at least 12 x 50cl bottles at a time.
Once they have applied for an Account, the full Personal Trade Account price list and order form is sent to them – currently the offer is only being made available to those who have signed up for our e-mail Newsletter. To do so, just go to our main liqueur site and click on the ‘Become a Friend of Hebridean Liqueurs’ box on the bottom left hand side of the Home page.
I have a several more promotional ideas coming up for our customers and it will be interesting to see which ones produce the best results. Keep checking this Blog to keep up to date with our offers.
Have a good weekend – all the best. Roy Lewis
www.hebridean-liqueurs.co.uk