I’ve been thinking about the results of our customer survey and how I can tie in an special offer to coincide with the busiest Internet shopping day running up to Christmas. It’s an odd date for us because we can usually ship liqueurs almost right up to 3 days before Christmas. Customers often have an idea that they need to get their orders in really early to get what they want in time for Christmas. As I aim to send all our orders on a next day service, this is the reason I can keep up with demand at that time of year. Watch out for the offer on our e-newsletter. If you are not receiving the newsletter, you can register on our site. Here it is:
www.hebridean-liqueurs.co.uk
After the very positive and interesting feedback from our customer surveys at the BBC Good Food Show, I ma now including one with each mail order I send out – if you return the survey, then you get 10% off all your orders placed online between now and Christmas. The point of the survey is to help me identify how I can serve you, my customer, better with new products, new ideas and new services – the critical question is, ‘What could we do better?’ If you have ever watched any of Gordon Ramsay’s Kitchen Nightmare series, you will recall that this is the question he is most interested in finding out customers views on, right at the start of a project to help turn a restaurant around. Usually the owners only want to hear praise and just ignore really helpful suggestions from their customers.
Very wet and horrible weather here in Argyll today-here’s to a better weekend.
Kind regards,
Roy Lewis