Hello,
Over the years, whenever I have been selling our liqueurs either at a consumer show or over the phone, it is always been a bit of a struggle convincing customers that our liqueurs really are made and bottled by hand.
You would think that this should be easy.
I do not have a large company, but most people think we are owned by Diageo or Seagram’s and that all our brands must be made in a giant factory on a high speed line.
Nothing could be further from the truth, but if you can’t actually show customers what we do, they just don’t believe it.
Well at last I have filmed a video of Hebridean Whisky Liqueur being made. This is the best one to show as it is the most complicated and you can see all the stages involved.
The amazing part of getting the video on to YouTube is that the software that comes with the Flip meno camera I have, also has a Movie magic option that joins together the clips and sets them to music – I chose a nice acoustic guitar tune. I had set aside a day to do this – it took less than 20 minutes, so winners all round there.
Have a look at the video: my profile name is ‘theliqueurman’ and choose ‘Making Hebridean Whisky Liqueur’
Following this one, I am now looking at what else I can film – I am amending our Online Survey too so that I can find out what customers would like to see. Nothing like asking the customers what they want. Novel idea that.
At this time of year, I am besieged by Show organisers wanting us to attend their events. They all say that the events will be great for us but when I find out the costs involved, the only ones to benefit are them, not us or our customers, who have to pay too much to get into the event.
My new policy is that a new event to us will have to be free for us to attend or it will not be considered. If it is a good one, then it is likely that we will do it again and pay for it. To make these events a success, the organisers need to take into account that the businesses attending need to make money and the public need to be sure they are not paying too high a price to buy a ticket for the show. The successful shows have this about right: most don’t.
More fun and games to come-bye for now.
Roy Lewis