Show Distributors-New territories available for 2015…

Show Distributors Wanted-New territories available

Most of our Show Distributors Earn between £5,000 and £10,000 per year by selling our range of Spirits & Liqueurs at consumer shows. To achieve this level of income most of our Show Distributors will work on average, two days per month.

New territories now available for Show Distributors are:

  1. Wiltshire and Berkshire
  2. Buckinghamshire and Hertfordshire
  3. Essex
  4. Hereford & Worcester  and Birmingham
  5. Cheshire, Shropshire and Manchester
  6. North Wales
  7. SouthWales
  8. Northumberland & Scottish Borders
  9. Perthshire, Tayside, Central Scotland

London is an open area – any Distributor can book and attend shows as the area is so big and the number of events so many.

Business Summary

Hebridean Spirits & Liqueurs sell direct to the public at consumer shows all around Great Britain, via Show Distributors.

View our brands on our Website:

www.hebridean-liqueurs.co.uk

The benefits of owning and running one of our Show Distributor businesses are:

Ø     Pre-start meeting to discuss Show plans and experience the brands

Ø     Steady, regular income from selling direct to consumers

Ø     In business for yourself, but not by yourself – we help you to get started and there is no pressure on you to sell more or do extra events

Ø     Designated area with full training package

Ø     Free Distributor Training Day including Accommodation, Dinner, Breakfast and refreshments – meet other Distributors and exchange sales ideas

Ø     Good margins – tasting stock supplied free so your markup is protected

Ø     No purchase or ongoing fees – all you pay for is the stock

Ø     Additional profitable mail order and Internet business

Ø     Money back guarantee on unsold stock

 

What else do I need to know about how this all works?

No licence fees or ongoing marketing charges to pay

The Show Distributor signs Licence to sell our Brands in a specified area

All the materials required to sell the Liqueurs at a show are supplied, free of charge:

o Graphics and marketing materials

o Sample glasses and sample bottles of spirits & liqueurs

o Bags for the customers to take their purchases home

o Branded clothing to establish a professional image

The Show Distributor chooses which shows to attend, pays for them and obtains a liquor licence as appropriate. We help with this and it is a straightforward process.

Orders stock from the Hebridean Spirits & Liqueurs to be delivered prior to each show.

Depending on the size and number of shows the Show Distributor is attending, an outlay of £2,000 to £3,000 is required to get started and to keep trading.

All stock is paid for prior to each show and are delivered to you free of charge.

We offer a full sale or return guarantee on all stock.

What type of person is a Show Distributor?

Perhaps between jobs, have some spare time, retired or semi-retired with a desire to do something fun to stay busy and earn some extra income. The difference here is that as a Show Distributor, you have control over when you attend events – no-one else decides when you are to work.

Maybe working full time but looking for extra cash to make ends meet and able to spare one or two days a month at weekends.

Someone who;

  • would like an independent income
  • enjoys meeting people at Fetes/Craft Fairs and getting paid for it
  • owns a business and has time for another business

Occupations of our Show Distributors include Headmaster, Petrol station owner, Salesman, Computer analyst, Policeman, Business owner, Promotional staff company owner, Warehouse Manager, IT Manager, Ex Forces

If you are interested please call 01436-679935 and ask for Roy Lewis, or send an Email to roylewis@hebridean-liqueurs.co.uk

Show Distributors Wanted – 6 UK Areas left

Earn £5-10,000 per year working @ 2 days per month selling our spirits and liqueurs brands at Consumer Shows

Show Distributors Wanted

Most of our Show Distributors Earn £5k to £10k per year by selling at public events. To achieve this level of income most of our Show Distributors will work two days per month.

Hebridean Liqueur Company sells liqueurs direct to the public via Show Distributors, all round Great Britain at consumer shows.

View our brands on our Website: www.hebridean-liqueurs.co.uk

The benefits of owning and running one of our Show Distributor businesses are:

Ø     Pre-start meeting to discuss Show plans and experience the brands

Ø     Steady, regular income from selling direct to consumers

Ø     In business for yourself, but not by yourself – we help you to get started

Ø     Exclusive area with full training package carried out at a Show

Ø     Free Distributor Training Day including Accommodation, Dinner, Breakfast and refreshments – meet other Distributors and exchange sales ideas

Ø     Good margins – tasting stock supplied free so your margin is protected

Ø     No purchase or ongoing fees – all you pay for is the stock

Ø     Additional profitable mail order business

Ø     Money back guarantee on unsold stock – you can get your money back

 

What’s involved? No licence fees or ongoing marketing charges to pay.

The Show Distributor signs Licence to sell our Liqueurs in a specified area.

All the materials required to sell the Liqueurs at a show are supplied, free of charge:

o Graphics and marketing materials

o Posters, mail order sheets, and drapes for the tables

o Sample glasses and sample bottles of all liqueurs

o Bags for the customers to take the liqueurs home in

o Branded clothing to establish a professional image

The Show Distributor chooses which shows to attend and pays for them and obtains a liquor licence as appropriate. We help with this and it is a straightforward process.

Orders stock from the Hebridean Liqueur Company to be delivered some days prior

to each show.

Depending on the size and number of shows the Show Distributor is attending, an outlay of £2,000 to £3,000 is required to get started and to keep trading.

All liqueurs are paid for prior to each show and are delivered to you free of charge.

We offer a full sale or return guarantee on all stock.

 

What type of person is a Show Distributor?

Perhaps between jobs, have some spare time, retired or semi-retired with a desire to do something fun to stay busy and earn some extra income. The difference here is that as a Show Distributor, you have control over when you attend events – no-one else decides when you are to work.

Maybe working full time but looking for extra cash to make ends meet and able to

spare one or two days a month at weekends.

Someone who is not working and wants independent income or perhaps saving for a new car or holiday.

Somebody who loves meeting people and attending Fetes/Craft Fares and getting paid for it.

Somebody who owns a business and has time for another business.

Occupations of our Show Distributors include Headmaster, Petrol station owner, Salesman, Computer analyst, Policeman, Business owner, Promotional staff company owner, Warehouse Manager

Six Areas still available are:

Kent

Essex, Hertfordshire

Buckinghamshire, Bedfordshire

Lincolnshire, Nottinghamshire

Wales

Perthshire, Tayside, Central Scotland

If you are interested please call 01436-679935 and ask for Roy Lewis, or send an Email to roylewis@hebridean-liqueurs.co.uk

Freedom, Chaos and Adventure – Rail travel or your business?

Freedom, Chaos and Adventure – does you bsuiness deliver this to you?

Hello again,

Heard a program at the weekend all about the experience of Inter-railing in the 1970’s. I was interested, as I did it too and the summary of it was a young person having the opportunity to go on their first trip without parental supervision. Result – Freedom, Chaos and Adventure.

Perhaps your business is like this too? Is this good or bad? Depends on where you’re looking at it. To get you going in the morning, there’s nothing like some chaos and adventure to bring spice to your day. You could view that as completely crazy but one of the drivers for having your own business is that you do have some more freedom. You don’t have to report to someone and have someone as a boss telling you what to do. You decide and you have responsibility for your actions – freedom with responsibility.

Chaos – it’s trendy now to bang on about Chaos Theory but hardly anyone really knows what this means. In the context of this blog, it is the certainty that each day will bring you something new to deal with – it’s what gives you an edge. This doesn’t mean that each new issue is either good or bad – it could be neither, or both too. All this means is that, at least you do not have a dull boring job to go to each day that you hate.

Adventure – well, even if your final outcome is to sell your business for a pile of cash, you might as well have an adventure along the way. If not, why do it?

The reason I am posting this blog now is that I have just returned from 4 days in England visiting my Show Distributors. This is always a worthwhile experience and without fail, some new idea is mentioned that leads us in new and interesting directions. There’s nothing like a face to face social meeting to get the creative and chaotic side of the bsuiness buzzing again.

Have a great weekend. Roy Lewis

www.hebridean-liqueurs.co.uk

 

 

 

Are you a Creature of the Web?

Getting to grips with the new ways of finding and keeping customers

Hello again,

What on earth is all this about? Listened to part of a program last night on 21 year olds and what they all thought of thing specific and general.

One of them said ‘Us 21 year olds are Creatures of the Web’. They do everything via the Web – they were born at the same time as the www got going so know nothing else. What this means is that an entire generation expect to use the Web for all their needs. What an opportunity this is, as was the opportunities in the past:

1930-1950 – Silver Screen Age

1960-1990 – TV Age

1990 to now  – PC screen and now Smart Phone Age

With Social Media expanding at a rate of knots, what are you doing about it?

It is now easier to reach your target audience, survey your customers to find out what they want and for you to be able to provide goods and services to them to satisfy their needs. A majority of employment comes in the UK from smaller companies – these are well suited to taking advantage of the new opportunities coming along.

In the recent past, to reach a large audience, vast expenditure was needed for TV and newspaper advertising – now you can join a group on Facebook and interact with current and prospective customers without the expenditure previously required to do this.

To cap it all, there are amazing new ways to sell thing – Ebay and Amazon are thinking up new ways to assist sellers and buyers constantly and Facebook and Google are not far behind.

Is there a really good reason why you are not at least having a go at these new routes to market?

Don’t know where to start? Send me a message and I’ll see if I can help you.

All the best, Roy Lewis

www.hebridean-liqueurs.co.uk

 

 

 

 

 

 

 

Too many things to do? Have fewer, better customers?

Have a plan for less things to do, and looking after your best customers and ditch the rest – they cost you money.

Hi there again,

A lot of small businesses from time to time are overwhelmed by too many things to do. When this happens, customer service and general ‘looking after customers’ suffers. I have had this issue recently and decided the solution was to have fewer and better customers.

Really paying attention to our customers does help. It certainly gives a focus so that everyone knows what to do all the time. In the middle of an administrative task-fine, but let’s get this customer issue sorted out right now before it really eats up our time and gets very complicated. Sorting these out right away is always better than leaving it to fester.

Who is your best customer and why are they? Do they buy often from you? Would you like more like them? If so, what can you do to move some of your others customers closer to the best one you have?

How about treating them as if they are already your best customer and tell them that they are really important to you.

At the same time, why not ditch some of your worst ones? You know who I mean – the ones who won’t pay, complain all the time, have unrealistic expectations of you and your company or just want to try to bully you into giving in to their demands. Imagine how much easier it would be if you didn’t have them at all? Getting rid of them and just dealing with the best customers can be one of the most profitable things you will ever do in your business.

All this is not about giving a poor service but simply focusing on the customers who make you 80% of your profits. You might as well forget the rest, which means you have more time to get to know the goods ones better.

Why not give it a go and let me know how you get on.

have a good weekend. Roy Lewis

www.hebridean-liqueurs.co.uk

 

 

 

 

Why it’s worth meeting other business people just for a chat

Using coffee chats to get inspired with your busines and how you can do the same for others.

Hi there,

What an odd title for a Blog. Or is it?

All business owners get the business equivalent of ‘writers block’ from time to time. Your list of things to do stretches into the future with no end in sight. To make matters worse, you don’t have the information to hand to actually complete any of them either.

What you need really is not more things to do, but an injection of inspiration and surprisingly, this can come from just having a chat with another business owner. As you discuss how you are getting on etc and listen to their conversation, you pick up ideas from what they are doing right and then can apply this to what you are doing. Sometimes you will even get a terrific new idea of how to get more customers or sell in a different way – and all this just by having a coffee with a friend. In my experience, I have never come away from a meeting/chat like this without some new angle and one that I am keen to get on with – something that gets me up in the morning.

That’s not to say that all you do is pump people for information and then just copy their business using their inside knowledge – you would soon run out of friends that way. What I mean here is just listening to what is happening in their business, mulling it over and then applying the idea to your own, non-competitive business. In fact, if you then go back to your source and tell them that you have implemented and idea you got from them, tweaked it and applied it to your business, they are likely to take that as a compliment.

Remember, they may do the same for ideas you have too. In fact, what I try and do during these chats is to see what I know that I can give away to the other person without any expectation of a return favour. By doing it this way, usually something does come your way, but not from where you might expect. I know that sounds a bit woolly, but just try it for a few weeks and see what happens.

Let me know how you get on and what idea got you inspired again.

Have a great weekend. All the best. Roy Lewis

 

 

 

 

 

 

 

Why it’s a good idea to have your ‘Top 5 things to do’

Make a list before you finish work for the day – time to sleep on it.

Hi there again,

Came across the famous ‘List 5 things to do tomorrow’ idea a couple of weeks ago. I used to do this all the time but ended up giving it up as the 5 things I choose turned out to be actions that took more than a day each so were never done. Bad plan.

This time round, I have restricted the list to 5 things that I can actually do during a day where the phones ring constantly and emails pile in. The results? Well I am getting through more of the big stuff that is important than just reacting to the latest call or message. Having help is good too, as at least you can look at what you do and decide if you really need to be the one to do it.

The way I have been looking at this is to decide what actions are the ones that only I can do – all the rest can be delegated. If not, why not? Writing this Blog needs me to do it – so far.

What is worth doing when writing your list, is to do it at the end of the working day – and write it down. Just by doing this, you will end up pondering some of the issues and hurdles involved in actually completing these tasks by the time you get to them the next day. It’s a classic case of sleeping on it and seeing what happens. Since I started doing my own list, I have managed to sort out some fairly complex issues, mostly by not thinking about them too much but at least having them there and mulling them over until some solutions present themselves.

The extra advantage of making your list in this way, is that if you don’t get all 5 items done, all you do is carry them over to the next day and then you have more time to come up with solutions.

It’s worth giving this a go – what have you got to lose?

All the best, Roy Lewis

 

 

 

 

 

 

How to waste time

Getting your priorities in order and keeping them so.

Hello there again.

Odd title but very appropriate is you find yourself going round in circles with too much to do. This happens from time to time to me too, so I know what it is like. Usually it’s because of:

1 Too many things to do that will take quite a bit of time to do, so they never get started and just pile up.

2 Constant interruptions so that you can never get anything finished.

3 A mounting number of tasks where you cannot complete them until someone else gets back to you or completes their part of the job.

Dealing with any of the above leads to a feeling of loss of control, increased frustration and high anxiety.

So how can it all be rationalised? This is what I do now:

1 Work out what only I can do and delegate the rest.

2 Allocate a sensible amount of time to a piece of work. If you know it will take 2 hours, give it that and take no calls or interruptions. Do not check email.

3 Stop checking email for more ‘must be done now’ actions. Learning to not react is the best way to sort out the things you really need to do right now. Most people don’t but lots of message senders want you to react immediately as it makes no difference to them if you have to abandon your work to sort out their issue.

If the above appears a bit hard on other people, that’s fine.

Having too much detail to sort out while the phone rings all the time will drive you to distraction. Have a good long think about how to prevent this happening and once you have a plan that will work and that will stick to, it all becomes  a lot easier to manage.

All the best-Roy Lewis

I wonder what would happen if…..?

Finding out that customer want free delivery and how I found out that is what they wanted.

Hello everyone and welcome to another Blog.

This week I have have thinking about how to move our Liqueur business into new areas.

Considering that I manufacture liqueurs, it may come as a surprise to find out that I do not consider that I am in the Drinks business.

Rather, I am in the Gift business.

This means that all new products and initiatives have to be seen through the prism of the Gift market and our customers. I do not supply supermarkets, pubs or hotels – I sell direct via our website, at consumer shows and via specialist drinks retailers.

What this means is that I do not have a high overhead company unlike some of the companies that are in the Drinks business. They have factories to keep open so they need to shift the products to make room for the next lot coming down the line. What this means is that particularly at Christmas, it is a great time for consumers to buy Malt Whisky – you’ll never see it so cheap. The stocks have to be shifted as there is another warehouse-full about to be bottled and then sent to the supermarkets.

In the Gift business, customer service is more of an issue and one that has to be taken seriously. One change that I am about to move to is to offer our mail order customers ‘Free delivery’ for all orders.

Up to now, they had to spend @ £50-60 to get free delivery – now it will be free for all orders. Obviously, our prices will have to alter a bit, but not by as much as you would imagine as most of our customers tend to buy over 3 bottles at a time anyway.

How did I work out if this was what customers wanted? Well, I started asking them to fill in a simple surevy last Autumn at a few large shows and then sent an invitation to our online customers to fill in an online survey – in return for doing this for me, they and anyone they know, get 10% off any of our liqueurs for the rest of 2011.

The number one service that our survey respondents wanted was ‘Free delivery’ – and now they are going to have it. I shall write another blog after this sales season to let you know if the move to ‘Free delivery’ was successful

All the best-Roy Lewis

 

When suppliers drop a massive price hike on you.

How not to be a supplier and what a price shock does to me, their customer – I look for a new supplier right away.

Hi there again,

Writing this while I am still reeling from the shock of a massive price hike by another of our suppliers. Unfortunately for us, all our price lists have been printed so as they cannot be altered now for this year, I will just have to take a margin hit.

So what happens next? The search is on for a new, more reliable source of goods. When prices just creep up, there is never enough impetus to find another supplier but when the shock is big enough, it is worth the effort to do something about it and quickly, so at least there is a back up plan in place.

Happily, this event is unusual, as I have a good set of steady suppliers who do not dump price hikes on me without any warning. Those that do, rarely stay suppliers with me for long.

Most of the time I focus on looking after our customers, but paying attention to suppliers is vital too. Just the fact that I do not have to keep researching and then changing suppliers, saves a large amount of time and effort. In addition, a new supplier may end up being worse than the last, despite the promises.

For a change, I took a cold call from a Card service company and despite having to postpone my meeting with their salesman several times, we eventually met up this week. I am always a bit wary of these types of companies as once they have you as a customer, that’s when the surprise charges start to appear. I ditched Pitney Bowes for that reason years ago – every few months they thought up a new way to fleece me. In addition, I had to pay a ridiculous fee just to have the benefit of their machine that was very costly to run. No winners there apart from Pitney Bowes. Not for me.

With this new supplier, so farI have been impressed by their ognanisation – they do what they promise. This is a massive issue for us, as we rely on other companies delivering the service we have paid for. Most don’t do it and we often have to check that they have collected goods, delivered them to the right address and even that they have read their emails or checked their fax machine. All this hassle does is persuade us not to use them.

If you have any either good or bad experiences with suppliers, please let me know and I will publish a selection in future Blogs.

Sunny weekend coming-Great! Roy Lewis