Hello again,
What on earth is all this about? Listened to part of a program last night on 21 year olds and what they all thought of thing specific and general.
One of them said ‘Us 21 year olds are Creatures of the Web’. They do everything via the Web – they were born at the same time as the www got going so know nothing else. What this means is that an entire generation expect to use the Web for all their needs. What an opportunity this is, as was the opportunities in the past:
1930-1950 – Silver Screen Age
1960-1990 – TV Age
1990 to now – PC screen and now Smart Phone Age
With Social Media expanding at a rate of knots, what are you doing about it?
It is now easier to reach your target audience, survey your customers to find out what they want and for you to be able to provide goods and services to them to satisfy their needs. A majority of employment comes in the UK from smaller companies – these are well suited to taking advantage of the new opportunities coming along.
In the recent past, to reach a large audience, vast expenditure was needed for TV and newspaper advertising – now you can join a group on Facebook and interact with current and prospective customers without the expenditure previously required to do this.
To cap it all, there are amazing new ways to sell thing – Ebay and Amazon are thinking up new ways to assist sellers and buyers constantly and Facebook and Google are not far behind.
Is there a really good reason why you are not at least having a go at these new routes to market?
Don’t know where to start? Send me a message and I’ll see if I can help you.
All the best, Roy Lewis
www.hebridean-liqueurs.co.uk